How We Started
My wife and I started ChildBook.com because we got very frustrated with the Chinese items we could buy in the US to teach our daughter Mandarin. We had agreed that we wanted to give our daughter the wonderful gift of being bilingual in Mandarin and English (trilingual if you count Taiwanese). So we started bugging relatives coming from Taiwan, visiting every Chinese bookstore and got terribly frustrated with the variety, quality, and price. Then I was taking an MBA class (Peter Drucker was teaching it) that  had a class project to develop a business improvement project.  Starting your own business is one way to improve one, and after our presentation ChildBook.com was born in 1997 with the mission of providing Chinese language and cultural materials. Our goal has been high quality items and service, at a fair price, that we would be proud to be associated with.

The Journey
Initially ChildBook.com started with books and using the Internet as a way to sell them. People had to send in their checks and we shipped out the books, tapes, and some CD's. We then noticed that Video's are available that have the same format as the US including Disney with excellent quality. That means their daughter could watch Video's in Mandarin in the US. So Video's got added to ChildBook and the name lost some of it's meaning. Along the way, we got a shopping cart, SSL, changed E-Commerce systems to a database driven one, got very good at fixing bugs, and talked to a lot of wonderful customers, who we have made a very positive difference in their lives.

The Future
Our plan is to keep on improving ChildBook and providing great items and service to our customers. If you have any suggestions, problems, complaints, or questions, please send an E-Mail. The best part of running ChildBook.com is the positive feedback from our customers. Customer feedback is very educational and we honestly don't get enough of it.

Mission
Our mission at Child Book.com is to provide high quality Culture and Language Chinese children's items, so Children and Adults can learn the language, the culture, and the identity and dignity of being of Chinese Heritage. We want your experience to be like going to a local store, where you would walk in, be greeted by name by the owner, and given some tea while you browse through our store and leave with a positive feeling.

As parents, we owe our Children to teach them about their heritage and culture while they are young. The reason we started www.childbook.com was our personal experience in trying to get quality Chinese Children's Books in the US.

Since our daughter was born, we have experienced much valuable and fun time together reading children's book to her, especially in our native language Chinese (his wife's) and English (Ray's). We would like all Parents outside of China and Taiwan to have this experience of being able to read Chinese to their Children. The bond of love and joy that we have experienced though reading stories in Chinese and English together has been essential to bringing up our daughter the way we want her to be. Having the best of both American and Chinese Culture.

Our goal as parents is to have our daughter be excellent and know both American and Chinese Culture, and be able to speak both English and Chinese without an accent. We see teaching our daughter Chinese as essential in giving our daughter the best experience in childhood and one of the greatest gifts we can ever give her.

Teachers all say it is very important to read to your children, because this will help them in school. We would add it is important to keep a have reading done both in Chinese and English.
We realize our site is not perfect and is a constant work in process. We are constantly working to improve our site to make your customer experience the best possible.